FLOW
JORDAN SPEC
POST PRODUCTION
overview
Written and directed as a Jordan Brand spec commercial, FLOW taps into the "Flow State" concept while visually communicating that if you want to be great –– it takes repetition and hard work.
This 60-sec Spec Ad explores the traits deep in our DNA that allow us to be the best version of ourselves. Whether on the hardwood or off, greatness comes from within; it's just about looking inward and tapping in.
credits
Director & EP: Andrew Somuah
DP: Russell Geltman
1st AC & Gaffer: Steven Shaw
Creative Talent: Kwabena Brenya
Photography: Kenny St. George
Post Production: Clark Street Collective
Editor/Sound Design: Jimmy Kurz
Colorist: Mitch DiNello
Art Direction: Josiel Correa
VO: Craig James
Production Assistant: Vic Rios
Special Thanks: Riverside Gym, Rod Raines, Johnnie Izquierdo, and Floyd Thorne