A person in black clothing is standing near a wall with two framed abstract artworks, one in color and the other partially visible. A large, dark sculpture resembling a stylized face is in the foreground.

NEW BALANCE
LDG 574

CREATIVE DIRECTION
PRODUCTION
POST PRODUCTION


CLIENT
LOUIS DE GUZMAN

overview

We partnered with Louis De Guzman for his second New Balance shoe release: the New Balance 574 LDG Ma Divina. We produced a 1 min video along with a few 15 sec social cuts to help promote the release.

The video unveils Louis’s initial artistic inspiration: his mother’s work. We show a contemporary portrayal of Louis and his achievements, followed by a flashback to a young Louis attending his mother’s craft shows.

Person wearing black gloves in a dimly lit room.
Close-up of various paint bottles and brushes in a container on a desk with a cap hanging in the background.
Close-up of a blue abstract sculpture with intricate patterns and extended hands.
Person wearing black gloves arranging stationery items on a table.
Black New Balance cap hanging on a wall next to bottles of ink and art supplies.
Abstract geometric sculpture with red, blue, and green shapes on a white surface
Person viewing colorful abstract art on canvas and framed painting on wall, with a black abstract sculpture in the foreground.
Child sitting at a colorful table with toys, surrounded by adults at a social gathering.
Young boy in black shirt focusing on something, indoors.
Child drawing colorful scribbles with crayons on paper, surrounded by small toy dinosaurs.
Blurry image of a group of people indoors, some walking and others standing, in a casual setting.
Person wearing colorful sneakers standing among flower-filled buckets and scattered petals on the floor.
Colorful sneakers displayed with purple and pink flowers in vases on a green lace tablecloth.

credits

for Louis De Guzman, Footlocker & New Balance produced by Austin Neely

Production Company: Clark Street Collective
Director: Jimmy Kurz
Producer: Noah Furey
DP: Mitch DiNello
Gaffer: Cain Camacho
1st AC: Bryan Wright
Grip: Anthony Goslawski
Sound: Emerson Cole
VO: Craig James
Prop Stylists: Dom Cordilla & Sandra Yau
Florist: Lucy Camarena
HMUA: Ana Bellini
PA: Richard Figueroa
Edit: Clark Street Collective
Color/Finishing: Carbon VFX
Sound Design: Another Country Studios