NEW BALANCE
LDG 574

CREATIVE DIRECTION
PRODUCTION
POST PRODUCTION


CLIENT
LOUIS DE GUZMAN

overview

We partnered with Louis De Guzman for his second New Balance shoe release: the New Balance 574 LDG Ma Divina. We produced a 1 min video along with a few 15 sec social cuts to help promote the release.

The video unveils Louis’s initial artistic inspiration: his mother’s work. We show a contemporary portrayal of Louis and his achievements, followed by a flashback to a young Louis attending his mother’s craft shows.

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credits

for Louis De Guzman, Footlocker & New Balance produced by Austin Neely

Production Company: Clark Street Collective
Director: Jimmy Kurz
Producer: Noah Furey
DP: Mitch DiNello
Gaffer: Cain Camacho
1st AC: Bryan Wright
Grip: Anthony Goslawski
Sound: Emerson Cole
VO: Craig James
Prop Stylists: Dom Cordilla & Sandra Yau
Florist: Lucy Camarena
HMUA: Ana Bellini
PA: Richard Figueroa
Edit: Clark Street Collective
Color/Finishing: Carbon VFX
Sound Design: Another Country Studios