Interior of a store featuring a refrigerator labeled 'Ice Cold' stocked with canned drinks and a t-shirt, surrounded by shelves with packaged goods and plants.

YANKEE HOTEL FOXTROT

CREATIVE DIRECTION
PRODUCTION
POST PRODUCTION


CLIENT
PENDULUM

overview

In celebration of Wilco’s 20th anniversary of their fourth studio album (Yankee Hotel Foxtrot) we collaborated with Pendulum, to provide photography and videography for the Wilco x Foxtrot popup.

Display of products at Yankee Hotel Foxtrot Market, including boxes of Wilco's cereal and other packaged goods.
Storefront of Yankee Hotel Foxtrot Market with colorful cereal box displays and sign reading 'Ice Cream' and 'Grab & Go.'
Boxes of OffLimits 'WILCO's' cereal in orange packaging displayed in cardboard boxes at a store. Signage in the background includes promotional posters and cartoon graphics.
Refrigerated display with cans of drinks and t-shirts, labeled "Ice Cold," in a store setting with hanging plants.
Display shelf at Yankee Hotel Foxtrot Market with cereal boxes and snack packages.
Storefront of Yankee Hotel Foxtrot Market with a white sign displaying the name. Windows decorated with colorful posters of Uncle J’s. Text on windows reads: All Day Eats, Ice Cream, Grab & Go. Outdoor seating includes green chairs and a table. Overh
Jacket displayed at Yankee Hotel Foxtrot Market with address and event details, ice cold drinks cooler and merchandise in background.
Cans of "Jesus Don't Cry" pilsner beer on a shelf.
Display of Wilco's cereal boxes stacked on cardboard boxes, set on a wooden pallet, with promotional posters in a store.
Black t-shirt with colorful illustrated design, featuring a person in a blue shirt, shelves with various items, text 'WILCO X FOXTROT', and checkerboard floor pattern.
Boxes of "Off Limits Foxtrot Wilco-O's" vegan and gluten-free cinnamon cereal displayed on orange shelves.
Exterior of Yankee Hotel Foxtrot Market with large windows displaying colorful posters, black awnings, string lights, and outdoor seating with wicker chairs.

credits

Client: Pendulum Creative
Production Company: Clark Street Collective
Video & Editing: Clark Street Collective