On Monday Feb. 10 we met with Vitae Records, recording artist, Matt B at Iridium in Block 37.

Q: Why are we here today?

A: This is my favorite boutique in the city. Iridium is based in Chicago and has super dope clothes. Especially for a recording artist like myself I want something unique, I want something flashy.

“You come here its always a good time, good vibe. I love the brand, I love what they represent. Fashion is art and music is art so you can come in here and get inspired. You can get inspired by the different fabrics they put together or the way the fabrics are shaped. Inspiration can come from anywhere and the way that they make the stuff is definitely inspiring.”

“Platinum is like a brother to me we saw eye to eye right away. When I see these designs I understand where he was coming from, I understand that there’s passion behind that. That’s why we clicked so quickly because I put the same energy into my music.”

“Iridium’s ambiance is great. They greet you as soon as you walk in and their not lurking over your shoulder, they let you do your thing. They got the music playing, there’s dope art work up on the walls. It's that boutique feel but it's also that urban feel where you feel that you belong.”

Matt B is an international singer, songwriter and Founder/President of Vitae Records. He was born and raised in Chicago. In July 2014, he signed a distribution deal to StarBase Records Japan.