Profile Stories: Sprado

 
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Sprado’s love for music began at the age of seven in his South Holland home. Where his father who produced had an in home studio. His father would usually spend time there producing alongside his friends while drinking and smoking. Sprado quickly began to take interest in the sounds his father was creating.

“He didn’t let me into his studio sessions because they was smoking and drinking. I use to sit by the door smelling the smoke come out the room and everything. I had to listen to the music it was captivating me.”

His love for music wasn’t only influenced by his father but his mother as well. He grew up listening to Michael Jackson as his mother would play it around the house. 

“I was always around the house cleaning listening to music. So as soon as he could talk and move around he began to dance to the songs I would play. He would reenact some of the Michael Jackson dance moves get up on the table and throw a show for us.”

Sprado’s Mother.

In 2017 Sprado locked himself in the basement and began to work on his first project titled, “New Me.” His father played a crucial role in the development of Sprado’s sound. He’d show his father the music and he would be brutally honest with him and let him know if it was good or not. 

“He would tell me, ’nah that ain't it.’ It made me determined to get better at my craft. I was locked in the basement just trying to create 'New Me’”

His debut project dropped in April 2018. From there on, the grind never stopped for Sprado. He began to go to showcases where he ultimately began to make a name for himself. 

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The song “Wrist Work” off his debut project caught the attention of Jeremih’s DJ TTaylor. He personally invited him out to a showcase and from there the rest is history. TTaylor became his manager in 2019 and that same year they began to work on his second project which is titled, “Bases Loaded.” 

Sprado went from grinding in his basement to working with Jeremih on his second project in which he featured Jeremih on the track, “American Dream.”

“I always listened to his music. Meeting him was just surreal. He's a legend in the game.”

From recording “New Me” with a snowball microphone in his basement to recording “Bases Loaded” at state of the art studios, a lot had changed for Sprado. His second project was released in September 2019.

The title of his second project is a baseball metaphor which signifies his success. He’s going to hit a home run and bring everyone home to prosperity. 

“I’ve spoken everything into existence. Things are going by fast but I'm still anxious to reach another level. I know I gotta relax, be patient and keep grinding.”

For Sprado music is a huge part of his life, even before he chose to pursue music as his career. He said to always be searching for music that would always get him pumped and motivated. Now that he creates music himself the first thing that crosses his mind each morning is music.

“Music is everything a big part of everybody’s lives, it helps us get through the day.”

Sprado has been working on music videos for “Bases Loaded” with various directors around Chicago. His first music video off that project was for “Cut The Grass” and was directed by Diamond Visuals. Most recently he released a video for “Shorty” that was directed by LAKESHOREHY.

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“Working with Sprado is dope. He’s an open minded person which definitely helps my creative process when writing treatments. We currently have two videos together and both are some of my best work yet. 2020 you’ll definitely be seeing the name Sprado more often.”

Diamond Visuals

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Beyond dropping visuals for “Bases Loaded” he is working on his next project. It is currently untitled but a name will come and it is expected to be released this year. Alongside his manager TTaylor he’s working on Sprado Live Two which is a concert he headlines while bringing out local talent in the hip-hop/rap scene.  

“Nothing has changed, well my growth has changed and my grind will forever be my grind. You can still find me locked in the studio.”

 

Profile Stories: Diamond Visuals

 
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Growing up Reynaldo Borges describes himself as a self-driven person who always wanted more. That drive, determination, alongside plenty of hardships, have placed him in the position he is in today. 

“As far as I can remember I’ve always been self driven. I always wanted more for those around me and myself. When I was a kid I used to knock on random doors in the neighborhood trying to rake leaves or shovel snow for $5 dollars. I even delivered food with my uncle for extra money. Even as a youngin’ I was trying to make it happen.”

Today he is better known as Diamond Visuals a predominant videographer in Chicago. Who has worked alongside rappers such as eLVy The God, Lil Zay Osama, TrenchMoBB, Calboy, Lud Foe, skinnyfromthe9 and many other recording artists nationwide. 

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Diamond Visuals was raised in Logan Square and began to take an interest in filming music videos in the 8th grade. Titus Dockery, better known as Pyoor, asked him to film his music video with his mothers camera.

Diamond recalls not knowing much about a camera, nor how to film. He said he just stood there as a tripod when he recorded that first music video. At the time Diamond didn’t even know how to edit or direct a music video, Pyoor would handle that.

“He’s a pure person. Rey has been through a lot as a person but he channels that energy into his work ethic. He overthinks everything probably why his work reaches its full potential.”

Titus Dockery aka Pyoor 

Recording Artist

Soon after he filmed a couple of videos for his friend he realized he was able to make money. Looking back around the time drill music began to blow up, Diamond recalls other videographers such as A Zae Productions making money out of it. 

Diamond obtained his first camera out of pure luck. It was as if the universe lined up and granted him the tools to succeed. Off a penny bidding site, he won a Canon T3i for $7. From there on he began to teach himself the ins and outs of videography. 

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His first paid music video came around the time when he was a freshman in high school and charged $40 which at the time he thought to be outrageous. The artist agreed and Diamond filmed the video. Since he didn’t own a computer at the time Pyoor edited it and they split the profits 50/50. 

In 2014 Diamond was shot in a drive-by shooting which held him back a couple of months from growing Diamond Visuals. Once he recovered in late 2014 and going into 2015 his grind went into full effect and began to work with eLVy The God. 

In 2016 he lost his mother and although this was a destructive moment in his life he continued to prevail. “All the trials and tribulations I’ve faced over time have shaped me into who I am today,” said Diamond. 

“Diamond has endured plenty emotionally and physically but throughout our eight years of friendship, he’s been in situations and circumstances that would break most people. Yet he continues to thrive.”

Julius Bernal aka JUjU From Da Norf 

Recording Artist 

Today at 21, Diamond has accumulated over 200,000 subscribers and a staggering 83 million views. He now directs, films and edits all of his videos. In July My Mixtapez released a four-part documentary series that was filmed by Diamond that explores and highlights five Chicago artists and how they impact hip-hop culture.

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“Diamond is a businessman. He’s the best cameraman I’ve worked with thus far throughout my career. He’s always willing to work and is open minded when it comes to ideas about visuals. Real down to earth dude.”

eLVy The God

Recording Artist

Most recently he has launched a separate channel called Recess TV in Oct. that has a focus on creative content rather than music videos. 

Moving forward Diamond said, “2020 looks like a whole lotta crazy shit!” He plans on bringing together a lot of emerging artists and giving them a spotlight on his channel. He also plans on creating his very own clothing line which he’s calling IGULACI. 

Watch Diamond’s latest music videos here.

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